The What and Why of the Airline Growth Framework
1. What Do We Mean by Growth?
Let’s quickly define what we mean when we say growth, to eliminate any ambiguity surrounding what’s become an opaque buzzword.
We’ll be looking beyond just the commercial activities of e-commerce and marketing. We’ll also incorporate revenue management and yield maximization, through to some operational measures aimed at increasing long-term revenue and market share increases through efficient practices.
2. How Growth Tactics Can Save Struggling (Low-Cost) Airlines
If you’ve been following the news, chances are you’ve heard about struggling low-cost carriers (LCCs). Recently we’ve said goodbye to Primera Air and Cobalt Air. Then there’s the whole WOW air soap opera, which resulted in an investment by Indigo Partners after it appeared to be acquired by Icelandair. Meanwhile, the future of Norwegian Air hangs in the balance.
